TikTok has millions of active users who are happy to share their unique, creative, and original short videos. Despite the strict competition to catch attention from other users, TikTok offers a great opportunity to go viral and get more followers. That becomes the question, how to go viral on TikTok?
While some users choose to upload controversial videos to go viral, you can opt a more elegant way to gain attention. There are several tips to take into consideration so that your TikTok account can garner more followers. Keep scrolling!
Ways to Go Viral on TikTok
Before proceeding further, you need to know that TikTok has For Your Page feature that helps every video an opportunity to be seen by a small audience. If your video shows a good performance, the system will continue to show it to a larger audience. That is how videos go viral on TikTok.
Simply put, all you need to do to go viral is make sure your videos perform excellently with small and larger groups. The following tips should help you out.
1. Grab Attention in the First Few Seconds
The first few seconds of your video is a golden moment. Within this time, people try to figure out what they are watching on the video. If there is nothing interesting, chances are that users swipe past your videos and find other contents.
You have to be able to grab people’s attention within the first few seconds. Set the concept, topic, and tone of your videos so that people find out what you are bringing. Once your topic is caught, your audience can easily understand the video and watch till the end.
2. Keep It Short
A lengthy video is not always good for you and your audience. It is important to note that TikTok evaluates the quality of your video by analyzing video length compared to the average watch time length. That means a lengthy video does not always show your quality.
It would be much better to keep your video short, unless you are telling a story. Making your video short, concise, and to the point helps your audience enjoy the whole content. Besides, TikTok’s algorithm will show that your video has a good performance so it can be shown in larger groups.
3. Use Popular Musics
TikTok allows you to add music, sound, or voiceover to your videos. Whichever you choose, make sure it is trending and popular. Despite you can choose any music or songs, including your own songs, but users feed off the trend. If your video uses trending songs, it will be more likely to go viral.
This platform provides you with a vast library of music and songs. How to know the trending ones? Of course, you have to do small research from currently trending videos. Some sounds are popular for specific topic like romance, happiness, sadness, and much more, so make sure it matches your videos.
4. Tell Compelling Story
Dances and challenges can go viral on TikTok, but stories give you a greater opportunity to catch attention. If you are neither a talented dancer nor horribly bad dancer, your videos are less likely to go viral on this platform. But your compelling stories can be a different thing.
Telling an interesting story about your life or unforgettable experience can easily attract attention from other users. No matter what it is, be it your success story, sad moment, or anything peculiar, be sure to keep it flow smoothly. Most importantly, avoid telling lies only to go viral on TikTok.
5. Share Your Tips
@theblondieboysLike + Follow For Part 2 ❤️ ##top3 ##tips ##facts ##funfacts ##educational ##edutok ##learning ##learnontiktok♬ XXXTENTACION-无文案 ( Remix) – Squidward
TikTok can be a great platform to learn new things. There are so many users go viral and garner more followers because they have expertise in a specific subject. If you have certain skills like cooking, drawing, or even woodworking, sharing tips can help you go viral.
You can make informational videos so that people can learn something from it. Tutorial videos are also favorite among TikTok users and it can easily grab people’s attention, especially if you make it unique and distinct. To make sure your videos are easy to understand, voiceover and text are a must.
6. Use Call to Action
Call to Action (CTA) is not only important to make your video viral but also it is useful to collect more followers. Popular TikTok users often use call to action to push it to more people, be it incorporated in the caption or at the end of the video. A strong CTA can make a big difference.
There are various CTAs you can use to make your posts more compelling. It can be ‘let your friends know’, ‘follow for more’, ‘try it out’, and many others. If you want to have a CTA in the video, be sure to have it a few seconds long.
7. Let People Guess
If you want to go viral through comments, leaving questions unanswered can be a brilliant way to reach the goal. Tons of comments make your video perform well so that it can be pushed out to more people. This is what you need to go viral.
Creating this kind of video might be tricky. You need to have something in the video that can be an obvious question. Stories are more likely to draw questions from your audience but other concepts are worth trying.
8. Share Videos on Other Platforms
Last but not least, sharing videos on other platforms help you go viral on TikTok. If you actively use other social media apps like Instagram or Facebook, it is good to share your videos through those platforms.
When you share videos, other users who have TikTok account will get into your account. You will get more views on TikTok, plus you might also gain more followers. It is like killing two birds with one stone.
Now that you know how to go viral on TikTok, you can do above methods to gain more views as well as garner more followers. However, it may not happen in one night. Keep up with the good work and be patient because everything takes time.